Reality TV becomes Reality: LIFESTYLE AND BEAUTY FESTIVAL
Four African influencers, Emma Lohoues, Suy Fatem, Coco Emilia et Nathalie Koah evolving in the fashion and well being industry were brough together in the tv show ‘LES LIFEUSES’ on Life TV, with the goal to organize an African exhibition about beauty, named “Lifestyle & Beauty Festival”
Several montha after filming, the reality tv becomes reality!
This Wednesday February 17th , Fabrice Sawegnon has presided a press conference of the first edition of the LIFESTYLE AND BEAUTY FESTIVAL, the biggest African exhibition dedicated to fashion and beauty. This festival, in collaboration with the ‘lifeuses,’ will take place from May 21st to May 23rd 2021 at Sofitel Hotel Ivoire on a key theme.
For this first edition, more then 20 000 visitors are expected, more than 200 specialized exhibitors, and more than 8 000 m2 of expositions.
This innovative project aims to:
- The creation of a platform to allow exchanges between professionals and amateurs in the
fashion and beauty industry;
- The promotion and appreciation of artisanal and industrial know-how, local and international;
- The unmasking of new talents;
In addition to the exhibition stands, it will be three days of business opportunities, training workshops, round tables and fashion shows.
Congratulations to all the teams working on this beautiful project.